Langxian Zeng AICE Media Studies Portfolio

 

  Production Skills Development How did your production skills develop throughout this project?

  "How does your product engage with audiences and how would it be distributed as a real media text?

  Conventions & Representation  How does your product use or challenge conventions and how does it represent social groups or issues?

   Final Commercial! Export Settings H.264 (AVC) video codec 1920x1080 HD video

  Music Used Abstract Fashion Pop_Rails from Pixabay music (unlicensed copyright-free music source) Content License  https://pixabay.com/service/license-summary/ Catchy and upbeat to create the lighthearted vibe Classic Punch Impact from Pixabay (unlicensed copyright-free SFX source) Punch 2 from Pixabay (unlicensed copyright-free SFX source) Punch 03 from Pixabay (unlicensed copyright-free SFX source) Punch 04 from Pixabay (unlicensed copyright-free SFX source) Content License  https://pixabay.com/service/license-summary/ Violent and loud to accentuate Ellis' brutal actions Fonts Microsoft sans serif Pristina Custom SMINK logo font

00:02 add footstep SFX, lift highlights + exposure and cut into closeup  00:06 add brushing SFX,  lift highlights + exposure 00:09 add whoosh SFX on turnaround, add artificial zoom-in at 00:09:03,  artificial whip pan to next shot via adjustment layer Timeline from 00:00-00:11 00:12 lower exposure + highlights to adjust for sunlight, add artificial whip pan @ 00:14 to next shot 00:19 add letterboxing for action movie effect, add 3 punch/bone cracking SFX for each impact, drone/hum SFX for ambiance, cut off last beat of music @ cut, move deleted beat to track A3 & apply studio reverb to track to accentuate music cutting off 00:23 lift exposure + highlights to make talent more visible Timeline from 00:12-00:23 00:25 lift exposure + highlights to make tv glow more noticeable 00:27 lift shadows + reduce color temp for more cinematic feel, add letterboxing, add more punch + bone breaking SFX 00:29 lift shadows + reduce color temp further, add letterboxing, add punch + bone...

  Rough Cut of Ad Feedback "Can't tell what the product is for, needs logo." "Shots can be tightened for a faster flow." "Sound effects should be louder." Self-Reflection As a whole, the commercial is pretty good. We have some clips to tighten up to make sure it's still snappy and interesting for viewers, which can be adjusted easily. It doesn't look like any clips need to be reshot, so we can concentrate on making sure the edit is the best that it can be.  To-Do List Spend more time on color grading and audio Increase volume of sound effects Tighten shots Include logo and tagline

   Pickups/Reshoots Nothing needed to be reshot. Everything was completed and used on the day of filming. What changed from the Plan? We ended up not being able to source a horse. We excluded this scene from filming and replaced it with an alternate shot. Risk - could not shoot at night for fight scene. We used the garage instead. Added post effects including whip pans and zooms

   Production Log! What was shot today: Everything! Behind the Scenes Filming the dolly shot of Ellis running. This was not a safe rig Ava kept falling.  Filming the bathroom shot. Camera set up on tripod with natural lighting from the bathroom lights. Problems/Solutions 1. The dolly simulation did not work. Ava kept falling off the skateboard. We substituted this shot with a tracking shot from a different angle. 2. Light was too dark in the bedroom. Used a puck light and adjusted white balance to create a warmer picture and lightened Ellis's face. 3. We could not source a horse in time. Substituted this shot with Ellis running in a field.

  Permissions Filming was done entirely at Ava's house, therefore no locations/model permissions were needed. Risks Skateboard dolly will be dangerous, have someone holding onto photographer's back Fog machine will set the smoke alarms off, cover them with plastic bags Few lights throughout the house; bring GVM light kit w/ lightstands to simulate Production Call Sheet

   Storyboards Shot List Scene 1 - Bathroom (00:00-00:10) Medium shot Ellis walks into bathroom (tripod) OTS Ellis putting on mascara (tripod) Closeup of her putting on the mascara from two different angles (handheld) Wide shot, framed by hallway of Ellis turning around (artificial zoom in post) (whip pan transition) Scene 2 - Outside in the street (00:10-00:15) Dolly shot low angle Ellis running (will be simulated by pulling me on a skateboard) Wide shot from the side Ellis running (tripod) Medium shot Ellis running, tracking shot (tripod w/ tracking) Scene 3 - Inside bedroom (00:15-00:20) Medium shot from the side, Ellis studying (tripod) Close up on Ellis scratching her eye (handheld) Both of these will come from the right angle Scene 4 - Dimly lit garage (00:20-00:25) Full shot Ellis and Lang fighting (handheld for shakiness) Close up Lang getting punched (handheld) Scene 5 - Inside living room (00:25-00:30) Full shot Ellis crying on the couch (tripod) Close up Ellis cryin...

  Moodboard Color Palette