Research

 

 Music Video Research Page

1. Similar Genre Analysis
  • Blink-182 music video + analysis
  • Floral and Fading music video + analysis
  • Casual music video + analysis
2. Codes and Conventions of Music Videos
3. Typical Representations/Stereotypes of Music Video Genre

Commercial Research Page

1. Competitor Analysis

  • Adam Driver Burberry commercial + analysis
  • Terry Crews Ad + analysis
  • How we fit aspects of these commercials into our own and what we learned from them
2. Target Audience and Persona Card
  • Targeted towards girls and young women with active lifestyles who wear makeup
  • Includes: Persona card, target audience description
3. Moodboard and Brand Identity
  • Includes: moodboard, color palette

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