Welcome

 

Welcome to my AICE Media Studies Commercial Portfolio. This blog will document all stages in production of the commercial project, including the Research, Planning, Production, and Evaluation stages.

Project Overview

  • Product: A 30-second commercial 
  • Concept/USB
  • Target Audience: Young women (ages 15-25) who live active lifestyles and wear makeup

Blog Navigation

  • Research: Competitor analysis, audience surveys, moodboards
  • Planning: Storyboards, scripts, shot lists, and production schedule
  • Production and Post: Draft commercials, behind-the-scenes photos, editing logs, and the final commercial + print ad
  • Evaluation: Written and video reflections answering the CCR questions

Final Deliverables

Commercial: A 50-second video advertisement.

Print Ad: A single-page advertisement (A4/letter size).

Blog Evidence: A step-by-step record of how I developed the product, including reflections on strengths and areas for improvement.

Posting Checklist

Each entry is labeled as Research, Planning, Production, Post, or Evaluation.

Every image or video includes a short written explanation.

Reflections are honest about what worked, what didn’t, and how I improved

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