Commercial CCR #2
"How does your product engage with audiences and how would it be distributed as a real media text?
Commercial Post #10: Edit Decisions Log (v1 → v2)
00:02 add footstep SFX, lift highlights + exposure and cut into closeup 00:06 add brushing SFX, lift highlights + exposure 00:09 add whoosh SFX on turnaround, add artificial zoom-in at 00:09:03, artificial whip pan to next shot via adjustment layer Timeline from 00:00-00:11 00:12 lower exposure + highlights to adjust for sunlight, add artificial whip pan @ 00:14 to next shot 00:19 add letterboxing for action movie effect, add 3 punch/bone cracking SFX for each impact, drone/hum SFX for ambiance, cut off last beat of music @ cut, move deleted beat to track A3 & apply studio reverb to track to accentuate music cutting off 00:23 lift exposure + highlights to make talent more visible Timeline from 00:12-00:23 00:25 lift exposure + highlights to make tv glow more noticeable 00:27 lift shadows + reduce color temp for more cinematic feel, add letterboxing, add more punch + bone breaking SFX 00:29 lift shadows + reduce color temp further, add letterboxing, add punch + bone...
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