Commercial Post #9: Rough Cut (v1) + Feedback

 

Rough Cut of Ad



Feedback

  • "Can't tell what the product is for, needs logo."
  • "Shots can be tightened for a faster flow."
  • "Sound effects should be louder."

Self-Reflection

  • As a whole, the commercial is pretty good. We have some clips to tighten up to make sure it's still snappy and interesting for viewers, which can be adjusted easily.
  • It doesn't look like any clips need to be reshot, so we can concentrate on making sure the edit is the best that it can be. 

To-Do List

  • Spend more time on color grading and audio
  • Increase volume of sound effects
  • Tighten shots
  • Include logo and tagline

Comments

Post a Comment

Popular posts from this blog

Commercial Post #10: Edit Decisions Log (v1 → v2)

Image
00:02 add footstep SFX, lift highlights + exposure and cut into closeup  00:06 add brushing SFX,  lift highlights + exposure 00:09 add whoosh SFX on turnaround, add artificial zoom-in at 00:09:03,  artificial whip pan to next shot via adjustment layer Timeline from 00:00-00:11 00:12 lower exposure + highlights to adjust for sunlight, add artificial whip pan @ 00:14 to next shot 00:19 add letterboxing for action movie effect, add 3 punch/bone cracking SFX for each impact, drone/hum SFX for ambiance, cut off last beat of music @ cut, move deleted beat to track A3 & apply studio reverb to track to accentuate music cutting off 00:23 lift exposure + highlights to make talent more visible Timeline from 00:12-00:23 00:25 lift exposure + highlights to make tv glow more noticeable 00:27 lift shadows + reduce color temp for more cinematic feel, add letterboxing, add more punch + bone breaking SFX 00:29 lift shadows + reduce color temp further, add letterboxing, add punch + bone...
Read more