Langxian Zeng AICE Media Studies Portfolio

 

1. Burberry Hero Adam Driver Ad In this ad, the camera is following Adam Driver as he performs various athletic acts while shifting between his horse and human forms. The camera uses various follow and inferior shots to accentuate Driver and the horse's masculinity and athleticism. The ad also uses fades between Driver and the horse so as to draw a striking similarity between their builds, and to build up towards the final shot of him fusing with the horse to become a centaur. The music used in the ad is strangely sensual, so as to instill within the viewer a primal, deep-seeded feeling of masculinity and power, such as that which our cave-dwelling ancestors used to experience. All these elements come together to seduce the viewer into purchasing a bottle of Burberry Hero. 2. Old Spice Muscle Music In this ad, the audience is staring at a single, continuous shot of Terry Crews wired up to a music-making machine composed of various instruments. As he flexes his muscles, the correspo...

   Producing a brief, 30-60 second commercial for a new mascara, Smink. Intended for young adults who are always on the go and need a mascara that lasts all day, no matter what they're doing.